Hungarian fashion designer/brand 1975 Fashion
I have been planning a long time a series of Hungarian fashion designers, because I think that if you get to know them a little bit better it makes us bolder to visit them in their showroom.
Foremost I asked Szimonetta Kupi one of the designer the 1975 Fashion, the questions are about her own style and about the brand. With her it was very easy because I’m lucky to know her personally and professionally too. I think Szimi is the perfect embodiment of the modern woman: pretty, smart, always funky, super chick. All these epitomize in the clothes what they have designed absolutely cosmopolitan pieces they cope anywhere in the world.
How do you summarize in a few sentences the essence of the brand?
In general, I would say; function-oriented, high-contrast and clear.
Where did the idea come from to establish your own brand?
It was born nearly 5 years ago together with my designer partner. A plenty of experience, our strong character and the difference between us in some places, in others full agreement takes forward the work every day. We are very critical of ourselves / to each other, so we do not need outside help for the decision-making situations. This year, we arrived at a turning point, because last year was rich in recognition (e.g. Glamour fashion designer of the Year nomination.) And co-operations (e.g. between Marie Claire Fashion Days show.) And then we decided after all; an advertising agency to continue building the brand opened new opportunities for us and we remain faithful to the fundamental values behind.
Who is for you the "dream shopper"?
Conscious, function-oriented, pro-comfort women who prefer the sleek and oversize forms, while retaining sophisticated femininity.
Who is the celebrity who could make you happy to wear your clothes?
Foreign celebrities among young Dakota Fanning, actress Ellen Page, domestic line Nora Trokan, Andrea Osvárt.
What are your favourite fabrics?
First of all the cotton-based fabrics I prefer and eager to experiment with the brand in the life of the soft-shell, fake fur and silk-type materials. But with the biggest amazement I’ watching the leather elaboration.
Where can it buy your product?
In Budapest they are available in our own showroom and in three different multi-brand shop in the city center. We are also in collaboration with national and international online webshop company so from September we are available in Tel-Aviv.
Who is your favourite designer?
Alexander Wang, Stella McCartney and next to them I find inspiring the Balmain and the Celine fashion houses. From the domestic young designers I really like Eszter Áron works and the USE designer team.
How could you characterize your own style?
Clean, relaxed feminine monochrome pieces of exciting accessories, as well as pay attention to the fact that something must be restrained sexy accuracy of the overall effect. Selection of the shoes is extreme; flat shoes or extremely high heels make me feel good.
What are that 3 things what you never leave at home?
iPhone, sketchbook and depending on my mood one of my favourite characteristic lipstick.
What is your favourite car?
Obviously my one. Fiat 500. Modern, sexy, stylish.
What is your favourite restaurant?
I have a lots of in Budapest for example the funky, youthful Kiosk, in New York the Spicemarket and in Vienna the Le Bol.
If you wouldn’t be a designer what else could you do?
Although next to the designer studies I am philologist and I have an economic diploma but I think I would stay in the creative sphere: I would work like an interior designer or graphic artist or maybe a journalist.
What is that advance what could you give to your shopper?
Less is more, which is actually one of the basic thesis of our brand as well. I believe in the pure feminine elegance.
You can find them here:
1975 showroom: 1056 Budapest, Hercegprímás Street 12.